Facebook advertising strategy and management | Silver Spring MD | Facebook Ad Strategy for Growing Businesses

Facebook Ad Strategy

One-to-one training & done-for-you services

We offer a 3-part one-to-one training series.

Facebook Training 1

3-hour strategy meeting $697

  • Review your sales goals and exactly what you are selling
  • Define your target audience and their pain points
  • Map out your sales funnel
  • Determine your offer
  • Determine your conversion tactic
  • Setup your advertising account in Facebook
  • Determine what assets already exist that can be used for the campaign

Facebook Training 2

3-hour strategy meeting $697

  • Strategy and review of your campaign, ad set and ad creative
  • Strategy and review of your landing page that has offer / free resource
  • Strategy and review of your conversion tactic
  • Strategy and review of possible email automation or retargeting campaign

Facebook Training 3

2-hour strategy meeting $525

  • Review existing ad campaigns and track progress/metrics
  • Optimize ad objectives,  audiences, and ad copy and imagery
  • Review your landing page to ensure that it correlates with the Facebook ad campaign

All training is done at our offices in Silver Spring, MD or via a Zoom video meeting.


Done-for-you services are also available. Strategy and setup fees range from $2,000 – $6,000 for a new campaign. Facebook ad management start at $1,250/month, and we recommend a minimum 4-month engagement and $750/monthly ad budget to optimize each campaign. The ad management fee includes A/B testing, reviewing campaign metrics, optimizing imagery and ad messaging, optimizing audiences, and reporting results.